CPM & Fixed Banner Ads
Display inventory bought and placed on a CPM and fixed-placement basis across premium publishers.
iGaming · Regulated entertainment · Performance
traffic
Impressax connects regulated entertainment operators to direct publisher inventory, premium CPM and fixed placements, and interactive creative — keeping media and production in one plan.
2,418,236,040live impressions tracked
CPM Strategy
Offer-led media
iGaming growth
CPMFixed placementsInteractive banners
InfluencersSponsorshipsIn-house techCPMFixed placementsInteractive bannersInfluencersSponsorshipsIn-house techWhat we do
Four services, run end to end.
01
CPM & Fixed Banner Ads
Display inventory bought and placed on a CPM and fixed-placement basis across premium publishers.
02
Influencers & Sponsorships
Creator activations and sponsorship deals that land natively with engaged communities.
03
In-House Tech Development
Proprietary ad-tech built and run in-house — never outsourced — so quality and speed stay ours.
04
Playable & Interactive Banners
Interactive ad units produced in-house that turn attention into qualified actions.
Services in orbit
One hub. Four connected growth levers.
Media, sponsorship, technology, and playable creative move around the same operating core, so campaigns stay coordinated after the scroll story resolves.
impressaX.Performance core
Influencers & Sponsorships
Creator activations and sponsorship deals that land natively with engaged communities.
In-House Tech Development
Proprietary ad-tech built and run in-house — never outsourced — so quality and speed stay ours.
Playable & Interactive Banners
Interactive ad units produced in-house that turn attention into qualified actions.
Our publisher network
We connect advertisers to premium publisher inventory while giving publishers direct demand, cleaner packaging, and monetization support without murky resale layers.
SofaScore
Flashscore
LiveScore
OneFootball
365ScoresDirect access
Premium publisher inventory without murky resale layers.
Operating signals
0B+
Monthly impressions available
Premium reach across direct publisher supply
0+
Localized geos
Compliant inventory tuned by market
Direct
Publisher relationships
No murky resale layers
<0h
Creative-to-live turnaround
Playable and static units ready fast
Impressax methodology note: monthly impressions available reflects publisher-provided inventory access reviewed during media planning; localized geos reflects markets where campaign packaging can be localized; creative-to-live timing assumes complete approval inputs. These operating signals are planning references, not third-party audited performance claims.
Insights / why advertise
Built for advertisers deciding where budget should go: direct publisher context, real sport audiences, and creative units that invite action before the click.
Premium placements beat exchange noise.
Fixed and CPM inventory sits closer to real sport audiences, with brand-safe publisher context and cleaner signal than open-exchange remnant supply.
Interactive banners create intent, not just views.
Placeholder engagement lift+38%
Playable and dynamic units give audiences something to do before the click, lifting engagement quality over passive static creative.
Direct relationships keep budget accountable.
82%
Placeholder transparent working media
Publisher routes, creative, and pacing stay visible, so operators know where spend is going and what inventory is actually moving.
Sportsbook launch support
PlaceholderPlaceholder qualified reach+31%
Geo-matched fixed placements and playable banners for a launch window. Real result figures to be supplied by owner.
Retention campaign support
PlaceholderPlaceholder repeat engagement+24%
Interactive creative and premium publisher routes used to re-engage qualified audiences. Real lift metrics pending.
Standards & sources
Direct publisher advertising definition
Direct publisher advertising refers to media bought through a named publisher relationship or controlled sales path, rather than an opaque resale chain. For Impressax, that category includes CPM and fixed banner placements, sponsorships, influencer extensions, and interactive banner creative for regulated entertainment campaigns.
Category references we plan against
The IAB Tech Lab describes ads.txt as a way to increase transparency
in programmatic supply paths. Impressax uses that same transparency lens when discussing direct access, publisher packaging, and inventory quality with operators.
- IAB Tech Lab ads.txtauthorized digital sellers and supply-chain transparency
- Media Rating Council Viewable Ad Impression Guidelinesviewable ad impression measurement
- IAB New Ad Portfoliodigital ad creative formats
- ASA/CAP gambling advertising guidancesocially responsible gambling advertising guidance
These links are category references for media quality, measurement, creative, and regulated advertising context. They do not imply accreditation, endorsement, or a commercial relationship with Impressax.
FAQ
Ready to grow?
Direct publisher accessPremium inventoryPublishers: work with us
Book a 30-minute strategy call.
Pick a time with Max and bring the campaign targets, geo mix, or publisher inventory you want to discuss.
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